Monday, February 11, 2008

Dimensionalize This

There’s some “branding” goin’ on down at the shop. The History Channel has decided that history is boring (baby, it’s, like, dead), so they’re gonna jazz it up, make it active and entertaining and accessible. Read: more guns, faster edits. The new branding statement declares that they are going to “dimensionalize History” (the network, the stuff itself). Ugh! A criminal use of vocabulary like that takes me back to my dot-bomb days, and new economy bullshit generator, which I see still brightens up a dark corner of the web. Synergize sticky networks! Deliver transparent architecture! Target scalable infrastructures! Morph real-time mindshare! Murder the language as Macbeth hath murdered sleep! Ah, the memories...

No comments: